-The opportunity to be on equal ground with the largest of companies.

- The potential to reach 30 - 50 million people worldwide, or a strong market locally.

-The ability to gather demographics from the web and customers who visit your website.

- The ability to conduct technical support activities on-line and conduct on-line commerce.

- Reduction of phone charges, fax charges, printing costs, and postage costs.

- Increased profit.

- Efficient advertising - much lower cost than traditional print and television advertising.

According to A. C. Nielsen:

Approximately 37 million Americans have Internet access.

25% of Web Users have household incomes exceeding $80,000.00 per year.

64% of Web users hold college degrees.

On-line usage of the Internet exceeds total rental video play time nationwide.

The largest age group of Internet users is between 25 and 44 years of age.

A Website is a business tool, not just an advertising banner in cyberspace.